It's not long, so you have to make every second count!
You need to tell them who you are, confirm you have what they want and convince them to stay and quickly.
Every website needs visitors! Without visitors your website will simply not work...
Finding & attracting visitors to your website is the lifeblood of your website's success.
Knowing who your visitors are, what they do and what they want when the arrive on your website is crucial.
More importantly, knowing if they succeed in doing it is critical to making your website pay it's way.
What's important once you've got a stream of new visitors arriving on your website is converting them to paying customers.
There's no point just getting them there to let them slip away again. If the do they might never return.