Search Engine Optimisation, SEO Falkirk

Helping you get your business in Falkirk on page 1 of Google, Bing & Yahoo

SEO in FALKIRK! The only way to ensure you capitalise on the time, cost and effort taken to create your website.

If you are not appearing on the first or second page of search engine results pages (SERPs) it just won’t happen.

How will your customers find you?

80% of internet users start by using a search engine to find the information, goods, products and the services you have to offer. Make sure you take advantage of the opportunity!

Unless your website is found in, at least the first two pages, you will be missing an opportunity to gain an advantage over your competitors.

Target visitors using the keywords they enter when searching!

You want them to find you, not your competitors when they search! 

Finding and utilising the keywords & phrases your potential customers use when searching is the first step in attracting targeted and qualified leads.

Organic/Natural SEO Traffic

There are many ways to attract traffic to your site. Google’s Adwords, Yahoo Sponsored Search and Microsoft adCenter can all help drive visitors to your website. Each incurs a cost (PPC – pay-per-click) but unless managed effectively, can prove costly.

Organic search is traffic that is generated when potential visitors and customers perform a search in their favourite search engine and your home page or another page from your website is returned in their search results.

As a Falkirk-based business optimising for search (SEO) helps you build natural local organic search traffic. SEO takes a bit longer to see positive results but over time provides a steady growth in new traffic and returning customers.

Webmedia is a website design & local Falkirk SEO company helping businesses, just like yours, tfind, attract and convert more site visitors into satisfied customers.

Dangers of Over-Optimising!

During a SXSW panel in 2012, Matt Cutts, Google’s then head of the search spam division, announced that Google had been working on a new penalty that targets over-optimised or overly SEO’ed content.

He said that Google will penalise sites that optimise for search alone rather than specifically for relevance to entered search terms. Or put another way; not focused on ‘customer satisfaction’.

To ensure you are not hit by any penalty you need to focus on topic driven content, not by keywords alone. In other words, a content strategy focused on what readers want and expect. Not included simply in an attempt to achieve a high search engine ranking.

SEO will help make your Falkirk website a cost-effective sales tool…

Search results for ‘multi-variate testing’

Each of the tools you use in your business demand some sort of attention! Your company delivery van needs petrol or diesel, the telephone bill needs paying, your salesman’s commission needs calculating.

Each incurs a cost but are essential to maintaining the profitability of your business.

Natural (organic) search is an investment in your future success!

SEO also has a cost but is better thought of as an investment. It ensures your site is found by your prospective customers and contributes to your business success.

There’s no magic bullet to attracting more visitors other than creating an effective local seo search strategy and applying tried and tested techniques. With an understanding of your visitor’s motivations and behaviour, an SEO strategy for your Falkirk business will attract a steady and profitable stream of new and repeat local traffic and ensure more satisfied customers.

WebMedia Website Optimisation in Falkirk can help you (1) identify the most searched for and profitable keyword phrases for your business, (2) develop a strategy for targeted deployment where they will be most effective and (3) build visitor numbers contributing to higher conversion and long-term profitable growth.