Free SEO-DIY Guide to Getting More Targeted Traffic
Every website needs to attract visitors to be successful! Just having a website is not enough!
Without visitors it will be a drain on resources and fail to make any return on the investment made in it.
Luckily, not all websites are created equal and not every one of them optimised effectively to get them to the top of the search results.
This guide gives an overview of the factors to help optimise your web site to make a positive & profitable contribution.
Your free SEO Guide will outline:-
Why the right ones are important and just the starting point
- Where to find competitors keywords
Identifying the keywords competitors ranking above you are targeting
- Where your keywords should go and why
There are ‘must-go’ areas and less important ones
- The relative weight of page elements
Different areas of a page contribute more than other
- Navigation/Breadcrumbs & Links
Making it easy for visitors to find what want
- Page Content
Its creation and structure
- Writing web content that works
- Finding right style & voice
- Latent Semantic Indexing
What it is and why it’s even more important now
- Landing Pages
Why you should treat every page as a landing page
- Content Experiments
Originally Google Website Optimizer now integrated into Google Analytics
- Resources and tools
With all the changes Google has been making with the Panda, Penguin, Hummingbird and subsequent algorithm updates, its more important than ever to make sure that every possible element under your control is fully contributing to helping get your web site in front of your target audience and potential customers.
Get the basics right first!
The guide will highlight where & what the basic requirements are and how they can be improved to attract more visitors.
Often, it is small incremental changes that can make big improvements and your free SEO Guide will help identify what they are and enable you to take the steps to fix them, if needed!