Responsive website design - web design & development working for you in Falkirk
7 seconds is not long so make the most of them
If they leave immediately, they may never return. You only have about 7 seconds to convince a visitor, when they find your web site, they've arrived at the right destination. Tell them immediately who you are, where they are and what your offering them.
Their landing page is not just your home page
Not all your visitors reaching your web site from Google, Bing, Yahoo or other search engines will land on your home page. You may have put a lot of thought into making your home page as clear as possible about the services or products you provide but what about those visitors who land on a page deeper into your site.
Will it be as clear to them. 7 seconds just might not be long enough.
Knowing where, what keywords and what page they landed on is important in keeping them engaged and encouraging them to take that next important click as the first step in the process to convert them into customers.
If it doesn't and they don't, but leave immediately, they may never return.
WebMedia can help you attract, keep and convert more visitors into profitable customers.
Your web site is another business tool!
Your web site is a tool like any other used in your business. Your telephone, mobile phone, company car, salesmen, delivery vehicles are all tools which help in building a successful business. Your web site is no different!
Your website is about:-
branding your business
building customer confidence
customer loyalty and
enhancing your bottom line.
Your web site! What's really important?
How it looks, how pleasing it appears, important as they are, are secondary to the content and how relevant it is to your visitors and how easy it is for them to find the information they are looking for.
A good first impression
Its functionality, usability and accessibility all contribute to your visitors experience. If it's a good experience they might stay and return again and again but if not... they are likely never to come back again!
Your web site has about 7 seconds ...
Useability research shows that you have, on average, about 7 seconds to convince your first-time visitor they've found the right site. They will leave if it takes too long to load, difficult to navigate or is too hard to find the information they are looking for. Or worse still you don't tell them right up-front what your 'selling'! Make it easy and give them a reason to stay!
The visual impact of your web site is also important but not its primary purpose. It's design should contribute by its ease of use through layout, consistency of navigation and user interface to help visitors to find what they are looking for - fast.
Useability and accessibility means making your site user-friendly for as wide an audience as possible. Different groups have different needs and with the final part of the Disability Discrimination Act 1995 coming into force in October 2004 there is a growing requirement for your web site to attain reasonable levels of accessibility.
Your web site is an effective advertising medium ...
It is no different than any other advertising or promotional activity undertaken by your business. It's purpose is to advertise, promote and enhance your company image, attract and inform potential users and customers of your products or services.
Dynamic, updating web site content
Unlike, traditional static advertising, such as Yellow Pages, press or magazine ads, your web site doesn't have to be a static one-off exercise but can be a dynamic and ever-changing 'shop front' attracting and encouraging visitors to return again and again...
... and a powerful marketing tool
Your web site is a powerful marketing and promotional tool. And it need not be a great expense to create but can deliver immediate results helping towards achieving your companies objectives and positively contributing to your profitability.
Cost or benefit?
Every activity and tool used in running your business incurs a cost and creating a web site is no different. But with effective implementation and promotion will return cost-effective and measurable benefits.
and the bottom line ...
is whether your web site achieves its aims and objectives and contributes to your profitability.
Once identified and agreed they can be measured to ensure that it does and contributes to your business objectives and your visitor's experience and expectations. And continues to do so!
Start building an accessible and profitable web site now ...
Whether it's a new web site, re-design of existing site, interactive content management system or ecommerce facility; WebMedia will work with you to develop, build, maintain and promote your web site through innovative, standards-based design and state-of-the-art technology.