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There are many definitions of marketing, some technical, some scientifically based but the at its most simple it is...
an approach to business that seeks to
Looking a bit deeper you can see that it covers all aspects of business activity. Often, the three areas are expanded and broken off into separate operational functions and called different names:-
It equally applies whether you are a 'bricks & mortar' or internet based business! All successful businesses undertake it whether they realise it or not.
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