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Web analytics, optimisation and testing for search engine success

Market testing and analysis...

focus on the future ...

Web and search optimisation are two sides of the same coin. Search engine or natural search optimisation is the process of attracting new visitors to your website and building existing customer loyalty.

Web optimisation is the process of ensuring the content provided is relevant and presented in the best way to ensure both visitor satisfaction and your business and website objectives to help increase sales, more leads and a higher return on your investment (roi).

At WebMedia both are combined to provide your website with the best chance and opportunity to:-

  1. be found in the search engines
  2. be seen by your customers
  3. be successful in increasing your business
Google Website Optimizer

Google originally launched a tool to help Adwords advertisers test the effectiveness of their Adwords advertising campaigns.

In early 2008 the tool became known as Google Website Optimizer and was made available to all website owners. And the best news is that it is Free!

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A/B Split Testing and Analysis
Split testing or split-run testing enables you to test the variables that make up your sales offer and helps identify which elements are the more successful.
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