Market testing and analysis...focus on the future ...Web and search optimisation are two sides of the same coin. Search engine or natural search optimisation is the process of attracting new visitors to your website and building existing customer loyalty. Web optimisation is the process of ensuring the content provided is relevant and presented in the best way to ensure both visitor satisfaction and your business and website objectives to help increase sales, more leads and a higher return on your investment (roi). At WebMedia both are combined to provide your website with the best chance and opportunity to:- - be found in the search engines
- be seen by your customers
- be successful in increasing your business
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Split testing or split-run testing enables you to test the variables that make up your sales offer and helps identify which elements are the more successful. |
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Multivariate testing, as the term suggests, tests multiple elements of a web page simultaneously rather than individual elements. |
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Website Optimisation & Testing