Market testing and analysis...focus on the future ...Web and search optimisation are two sides of the same coin. Search engine or natural search optimisation is the process of attracting new visitors to your website and building existing customer loyalty. Web optimisation is the process of ensuring the content provided is relevant and presented in the best way to ensure both visitor satisfaction and your business and website objectives to help increase sales, more leads and a higher return on your investment (roi). At WebMedia both are combined to provide your website with the best chance and opportunity to:- - be found in the search engines
- be seen by your customers
- be successful in increasing your business
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 Conversion Rate Optimisation
It's a proven fact that it's 7 times less costly to convert existing visitors and customers than finding and attracting 7x more search traffic.
The amount of effort involved and time needed to achieve a 700% increase in visitor numbers is not impossible but almost prohibitive in an acceptable timescale.
Make the most of existing search visitors
Regardless whether your visitors arrive from paid search (ppc) or organic search you have already been incurred costs in getting them to click through to your site.
Why let them escape?
For very little extra effort or cost (see graph) working on your site's content to engage more, better provide the information they were searching for will keep them on-site longer and invevitably raise your conversion rate.
Every business has fixed costs and overheads regardless of the level of sales or business it does. Focusing on increasing your conversion rate, by testing & analysis, and not wasting the effort in attracting existing visitors will increase your cost of sales or customer acquisition but the rise in profitability will be the real justification and reward.
If you think you just need more visitors then think again!
Let WebMedia help you do that but also convert more of your existing search engine traffic. Call on 01506 517037 or simply complete the short form up top!
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 Do you Know your customers?
Search engine optimisation is only one side of the optimisation coin
Your web site is built and up-and-running; it's optimised for the search engines and you're attracting increasing numbers of visitors but...
You're not getting the expected increase in leads, contacts, orders you would like or expected!
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