In an effort to help its advertisers Google has launched a new service called Website Optimizer. It is a free service for all Google advertisers.

It provides a testing environment where varying elements of an ad can be tested against alternatives:-

• headline copy
• body copy
• image content
• image size, position
• colour of page text, headlines and background

It enables advertisers to test any or all of the above elements and provides valuable data to help maximize click-through rates and coversions. An introduction Flash demo can be seen at the link below:-

• Google Adwords Website Optimizer

WebMedia can help you set up your Adwords campaign and assist you with the testing, analysis and optimization of your Adwords ad campaign. Contact us here to take the first steps to Adwords success.