Google Adwords and Yahoo! Search Marketing

Google Adwords and Yahoo! Search Marketing are probably the best known of the Pay per Click search engines taking the lion's share of the ppc market spend.

Keyword auction 

Advertisers using the PPC model bid on 'keywords' or 'keyword' phrases, and can contain any text including product names or model numbers.

Advertisers bid on the 'keywords' they believe their target market (potential users, buyers of the product or targeted visitors to their web sites with an interest in their offer) would use in their searches. These are the 'keywords' searchers would use when they are looking for products or services.

For example, if an advertiser sells widgets, and in particular red widgets, they would bid on the keyword "red widgets" in the belief that a user would use the term for their search, see their advertisement and click on it.

PPC sponsored links/ads listed by bid value 

When a user searches for a particular word or phrase, the list of advertiser links appears in order of the amount bid.

These advertisements are named "sponsored links" or "sponsored ads" and are listed next to, generally on the right, and sometimes above the natural or organic search results on the search engine results pages (serp's).

Advertisers pay-per-click 

Pay-per-click works by charging the advertiser for each click through from a paid link within these search results. The position of the ad is determined by the amount the advertiser bid for the phrase or keyword and is paying 'per-click'.

These paid-for terms are highly valued and often treated as trade secrets by PPC advertisers.

Effective keyword research and campaign management 

WebMedia can help you build an effective PPC campaign and identify search terms and keyword/phrases as the focus of your advertising effort regardless of your budget.

Using software analysis tools both your competition and these highly valued keywords can be researched to ensure the success of your pay-per-click campaigns.

And, of course, full reporting of CTR (click through rates), ad conversion success allowing you to fully exploit and control your campaigns.

Contact WebMedia now to start benefitting from PPC