Search Engine Optimisation & Placement

Search engine optimisation is important to ensure you capitalise on the time, cost and effort taken to create your web site

How will your customers find you?

80% of internet users use search engines to find the information they are looking for, the goods, products and services they are interested in.

Take advantage of the opportunity!

Unless your web site is found in at least the top 20 search engine results you will be missing an opportunity and the advantage over your competitors the initial investment in your web site offers.

Organic/Natural Search Traffic

There are a number of ways to build traffic to your site. Google's Adwords, Yahoo Sponsored Search and Microsoft adCenter can all help drive visitors to your web site but each incurs a cost (PPC - pay per click) and unless managed effectively can prove costly.

Search engine optimisation (SEO) is designed to build natural organic search traffic. Natural organic search is traffic that is generated when potential visitors and customers perform a search in their favourite search engine and your home page or another page from your website is returned in their search results.

SEO can take a bit longer to see positive results but over time provides a steady growth in new traffic and returning customers.

Make your web site an effective and cost-effective tool ...

Search engine results for 'multi-variate testing scotland'

Each of the tools you use in your business need some sort of attention; your company delivery van needs petrol or diesel, the telephone bill needs paying, your salesman's commission needs calculating.

Each incurs a cost but recognised as an essential one to maintain the profitability of the business.

Search engine optimisation also has a cost but will ensure that your site is found by your prospective customers and contributes to your business success.

Natural (organic) search optimisation is an investment in your future success!

There's no magic bullet to attracting more visitors but creating an effective search engine strategy and applying tried and tested techniques, with an understanding of your visitor's motivations and behaviour, will ensure a steady and profitable stream of new and repeat traffic.

WebMedia Search Optimisation (optimization) can help you (1) identify the most searched for and profitable keyword phrases for your business, (2) develop a strategy for targeted deployment where they will be most effective and (3) build visitor numbers contributing to higher conversion and long-term profitable growth.