Website Design & SEO
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WebMedia Grader Score
How well is your website doing?
- Is it getting traffic?
- Does it have SEO problems?
- How popular is it in social media?
See how well you score on
Website Grader.
| What's SEM? |
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SEM is an acronym for 'Search Engine Marketing'.
SEM is using and utilising search engines to effectively market your company on the internet to satisfy your business and marketing objectives. SEM encompasses three main methods:
Search engine optimizationseeks to improve page position and rankings for your chosen keywords and keyword phrases in search engine results pages (SERPs). A number of methods are used from lbuilding your site with lean and efficient page code to relevant, interesting and useful page content focussed on visitors needs. Pay per click advertisinguses sponsored search engine listings to drive traffic to a web site. As an advertiser you bid for search terms, and the search engine ranks ads based on a competitive auction as well as other factors. Your ads are returned on search results pages when your bid keywords are used as a search term. Paid inclusioncan provide a guarantee that the website is included in the search engine's natural listings. However, as of last year, 2006, the leading search engine, Google, no longer offers this service option. The issue with 'paid inclusion' was, apart from the cost, there is no guarantee that paid for inclusion will result in higher page positions only that it will be included in searches.
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