The modern blog evolved from the idea of an online diary, where people would keep a running account of their personal lives.

Much has changed since then and 'blogging' is now a mainstream activity undertaken by journalists, writers, commentators, individuals with special interests and more importantly from a business perspective it is increasingly being integrated into the business marketing function.

Blogs are easy to setup, easy to maintain, easily updated

They enable the blogger to quickly publish new or time sensitive information. Given their functionality they can also be used to get feedback from visitors by offering a 'comment' option providing valuable marketing information.

Content Management Systems

Although there are many blogging software applications available most CMS can also integrate the function into their operation enabling the control of all a companies online activity from the one software platform.