Email marketing

Direct marketing using the internet and email

Just as direct mail, in the brick & mortar world, is the main means of communicating with both existing and potential customers, E-mail marketing is another form of direct marketing using electronic mail as the primary means of communicating news, product updates and other information to their audience.

In the widest analysis, every e-mail sent to either a potential or current customer could fall under the banner of e-mail marketing.

The term, however, usually refers to:

Sending follow-up e-mails or email sequences to current and/or past customers with the purpose of maintaining and fostering an ongoing relationship encouraging customer loyalty and repeat business.
Sending e-mails with the purpose of converting new contacts or convincing past customers to buy or request a product or information immediately.
Adding advertisements in the e-mail campaigns of other companies to their own customers.
Using the medium of the internet and the facilites of a web site to gather subscribers.

WebMedia provide email marketing support and can organise your campaigns and handle the day-to-day administration on your behalf.

DIY support

Alternatively, if you have experience or prefer to run the operation in-house WebMedia can provide tried and tested software applications so you can keep in complete control.