Internet marketing, advertising & analysis

Marketing, as a concept, is not the result of a sudden flash of inspiration. It has matured over some 50+ years and since its introduction has undergone further refinement to meet the conditions of different markets & mediums.

What is Marketing

There are many definitions of the word marketing. One of the most straightforward says that marketing is getting the right goods (or services) in the right quantity to the right place at the right time and making a profit out of the operation.

Marketing is a comprehensive function not merely a question of selling the product. Following from that definition it can be seen that the functions undertaken by the marketing process are extensive.

Among the most important functions of marketing are the assessment of the market to discover where the consumers of the product are to be found, how many there are of them, whether their number - which constitutes the market - shows a tendency to grow or to diminish.

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