Responsive web site design, search engine optimization (seo), analytics and conversion | Edinburgh | Linlithgow | Falkirk | Glasgow

7-ga.png

Design >> Create >> Optimise >> Convert

For a website that works harder to generate more leads and sales? Simply fill in the form below.

* required

WebMedia Grader Score

The Website Grade for www.web-media.co.uk!

How well is your website doing?

  • Is it getting traffic?
  • Does it have SEO problems?
  • How popular is it in social media?

See how well you score on
Website Grader.

Google originally launched a tool to help Adwords advertisers test the effectiveness of their Adwords advertising campaigns.

In early 2008 the tool became known as Google Website Optimizer and was made available to all website owners. And the best news is that it is Free!

ImageGoogle originally launched a tool to help Adwords advertisers test the effectiveness of their Adwords advertising campaigns.

In early 2008 the tool became known as Google Website Optimizer and was made available to all website owners. And the best news is that it is Free!

Google Website Optimizer

Google Website Optimizer (GWO) provides a testing environment where varying elements of an advert, web page or website can be tested against alternatives to find the most effective combination:-

  • Website split-testing variableheadline copy
  • body copy
  • image content
  • image size, position
  • colour of page text, headlines and/or background

A/B and multi-variate testing

To use Google Website Optimizer all that is required is a Google account (you may already have one for Google Analytics or one of the other services provided by Google). If you do not already have an account you can get one here.

Google Website Optimizer enables website owners to test any or all of the above elements using either A/B or Multi-Variate testing options and provides valuable data to help maximize click-through rates and conversions. An introduction Flash demo can be seen at the link below:-

Using GWO requires some knowledge of html coding to be able to add the required javascript code to test pages and conversion pages but the information gathered is worth the effort taken.

WebMedia can help you set up and manage your testing, analysis and web optimization for maximum conversion.

© 2014 WebMedia, Bo'ness. Valid XHTML | Valid CSS | Conforms to WCAG 1.0 Guidelines | Admin