Google Analytics is a free Google application which tracks visitors as they navigate through your site. It shows you the keywords used to find your site, how your visitors explore it and how you can enhance and improve their experience of it.

Google Analytics - Content Report

Visitor Analysis for effective action

The information enables you to identify what keywords generate the most traffic and which pages work and which don't and where action should be taken to improve performance.

Although free, Google Analytics is fully-featured and a powerful analytics package. It offers over 80 reports and the ability to track your online marketing whether Adwords, email or other advertising campaign.

Every web site should be collecting and analysing visitor behaviour.

Google Analytics - Landing Page/Bounce Rate Report

It is only through a knowledge and understanding of where your visitors come from, how your visitors find you and what they do when they arrive can you begin to make constructive decisions about how more effective your site could be in contributing to your business success.

Google Analytics Installation

If you do not have Google Analytics installed on your web site you can find the link and instructions here (opens in new window). An understanding of and access to your site's html code is required as a small piece of Javascript code needs to be added at the bottom of your web pages to enable them to be tracked.

It is not a difficult process but if you feel in anyway apprehensive about attempting it contact us using the form below and we are happy to help. It will make a difference!