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Ecommerce - What is it?

Ecommerce (also known as e-com, online selling, isales, i-commerce) is effectively Your shopping basket on the web and an extension of your company's existing sales activity using the internet as the first point of contact.

The main advantage of the Internet is that it makes communication easier and cheaper. As a medium it is growing in importance with more and more outlets coming on-line daily.

More and more people buying on-line

Selling online should be no more difficult than traditional retail methods and for a growing number of people is becoming their preferred method of shopping for many types of goods and services.

Open 24 hours, 365 days of the year ...

Regardless of whether you stock 5 or 50,000 products or take bookings or subscriptions, you can provide customers with information and specifications, record interest or take and process orders 24 hours a day for 365 days a year by providing an on-line presence and shopfront for your products or services.

Customers can:-

  • browse your online catalogue
  • make selections
  • place orders in a secure shopping environment

Click here for online brochure (pdf-100k)

Two Simple Steps You Need to Take for successful ecommerce

1. Plan Your Approach

Decide your aims and objectives for selling through the Internet and what products and/or services you wish to sell using the medium.

2. Contact WebMedia

The ecommerce system is designed around an industry standard database and runs from your web site. It is maintained using a simple to use web application interface.

WebMedia Can Help You:-

  • Define the structure of your database based on your product range
  • Customise your catalogue pages to maintain and enhance your corporate image
  • Create and enter initial catalogue data including product images, product descriptions, pricing structure, etc
  • Promote your new catalogue site to the major search and list engines so that prospective Internet customers can find you
  • Maintain and update your ecommerce catalogue & site (if required)

Ecommerce system used

WebMedia uses an OpenSource (licensed under GPL) application which is highly configurable both in terms of design\layout and operation.

What that means

It means that the software is effectively freely available to anyone who wishes to use it to build their own online shopping environment. There is no upfront purchase costs, ongoing monthly or other charges.

The only costs are what we charge to install, modify and customise the application to blend in with your corporate style and image. These costs are usually considerably less than what it would cost to purchase a similarly powerful package 'off-the-shelf'.

The benefits for you

The most obvious benefit is one of cost but not the only one.

Increase profit and your bottom line

As an OpenSource project there are literally hundreds and thousands of both users and developers who give feedback to improve, contribute to its improvement and provide add-on and additional modules to satisfy most users requirements.

But most of all, you get a feature-rich, tried & tested ecommerce package to enable you to capitalise on growing internet opportunities and shopping phenomenon 24 hours of each and every day of the year — contributing to your profitability and bottom-line.

Contact us now for the cost-effective solution for your ecommerce requirements.

 
webmedia web site design and accessiblitiy
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web site design scotland, internet marketing and search engine optimisation
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