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What is Content Management

Content management systems (CMS) are applications for managing web site content.

It allows you to create, modify, update, arrange and delete content without knowing HTML, programming or design. Most CMS applications, regardless of cost or complexity, offer similar core features: browser-based publishing, format control and built-in search tools.

Benefits of CMS

CMS applications, have templates which define the overall appearance of the site. Templates designate specific portions of a webpage as areas where content can be placed.

Keeps site content fresh with regularly updating content

This makes it easy for non-technical employees, registered users/visitors to add relevant content, add comments providing a dynamic and informative web site.

It also means that you can maintain your own web site, updating content and information regularly keeping it fresh and interesting for visitors.

Search engine optimisation/page position

An additional benefit is search engine optimisation and page ranking. Search engines will index and return more regularly to sites with web pages that change and add content on a regular basis helping to increase pagerank and higher search engine page positions.

Framework for creating effective website

The internet has always been about information and a website is a medium for publishing information.

Content management is a framework, a process. It defines a strategy for organising and presenting online information. Content management systems provide an environment for businesses and organisations to manage and create more effective websites.

Effective in the sense of contributing to your short- and longer-term marketing objectives set for your business.