Web site consultancy

Web Site Consultancy

It's important that once published and available on the internet your web site achieves both your and its objectives.

Does your web site work as hard as it could?

It's important that it works as hard as the other tools employed in your business and makes the return on investment it was designed to achieve.

If not ...

Like any other promotional activity there could be many reasons for under-performing:-

takes too long to load
too difficult to navigate
confusing layout
inconsistent navigation
non focussed content
the list could continue ...

Research shows you have about 7 seconds to get it right!

With only about 7 seconds to connect with your visitor it is important that each page of your site is optimised not only for search engine result position but more importantly presents your visitor with the expected impression, content with a clear explanation of what they see. Give them a reason to stay!

Complete web site consultancy service

WebMedia provide a cost-effective consultancy programme to help in the initial planning if a new web site is being created or for existing sites can identify areas that contribute to a site's under-performance. As part of any web site analysis, constructive suggestions and proposals are given focussing on improving traffic, holding on to visitors with the specific objective of improving the return on the investment made in your site.

In addition to the look and feel of the site the following are considered as important in the overall useability of your web site.

Accessibility

The recent ratification of part 4 of the 'Disability Discrimination Act 1995', which covers the supply of goods and services in relation to disability, has implications for web site owners. There is now a requirement to make every effort to ensure the widest possible access for visitors with a variety of disabilities.

Benefit not cost?

With 20% of the population having some level of disability, making improvements to enhance accessibility, rather than a cost it could well result with a positive contribution to your bottom-line.

Content

It's a cliché but true; 'Content is King'. Regardless of the way your site looks the content is what your visitor is looking for! It should clearly and concisely present your message or product pitch in an easily understood format emphasising the benefits for the visitor.

You... not me!

Too many sites are me centric rather than you focussed!

Structure

Because not seen by the visitor the underlying structure and coding is often overlooked, in terms of its efficiency, but does contribute to the load time, search engine exposure and overall availability, visitor traffic and their experience of the site.

New and evolving standards

WebMedia can advise, suggest and undertake conversion of existing sites based on more traditional building methods to conform to XHTML, CSS and WCAG accessibility guidelines to help extend and improve your visitor's experience.

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