Tag: Google Website OptimizerTag: Google Website Optimizer
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Amazon are successful! Why not just copy them?If you're in the web design/optimisation business, how often are you asked if you can build a site just like Amazon's? Maybe not every day but enough to have investigated how and why Amazon are as successful as they are and if there are any lessons to be learned. To copy is the sincerest form of flattery!
Whereas that might be true to a point, it is where the point is and where it stops. And, there may not be any point at all!
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Website optimisation - what good can it do?Two sides of the same coinSEO and WSO are two sides of the same coin! Both work to ensure your web site is successful but in different ways. SEO builds traffic and drives visitors to your site and WSO converts them to paying customers & clients.
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11 Ways to waste Money with Adwords11 of the most common ways that can waste lots of money with Adwords advertising and reduce the effectiveness of your ad budget. They are not in any rank or order but the more important tend to be closer to the top!
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The importance of landing page design I had the pleasure, a few months back, together with Ann-Maree Morrison of Labels4Kids, of being involved in a Making Money on the Internet workshop entitled Labels, Links & Lolly run by FEAT (Falkirk Enterprise Action Trust).
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How many web sites, once built, are almost abandoned?What do I mean?How many web site owners ignore the potential to communicate effectively with their visitors and Potential Customers. Every visitor, well, almost every visitor, is a potential customer. Why would they have taken the trouble to search you out or click on your search result in Google or any of the search engines?
If you answer no to any of the above then you've abandoned your site, albeit unintentionally.
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