There's more to landing pages than landing!

Together with CRO (conversion rate optimisation), landing page design is becoming an increasinly popular discussion item. And, rightly so!

In recent months and weeks there has been an increase in the number of web-based landing page design systems launched and you might get the impression that designing a landing page is the be and end all of it.

But no...

Copywriting | Google Website Optimizer | Landing Page | Conversion

Amazon are successful! Why not just copy them?

If you're in the web design/optimisation business, how often are you asked if you can build a site just like Amazon's?

Maybe not every day but enough to have investigated how and why Amazon are as successful as they are and if there are any lessons to be learned.

To copy is the sincerest form of flattery!

Whereas that might be true to a point, it is where the point is and where it stops. And, there may not be any point at all!

Read more...

Web Optimisation | Google Website Optimizer | Ecommerce

Website optimisation - what good can it do?

Two sides of the same coin

SEO and WSO are two sides of the same coin! Both work to ensure your web site is successful but in different ways.

SEO builds traffic and drives visitors to your site and WSO converts them to paying customers & clients.

Web Optimisation | Google Website Optimizer | Copywriting | Google Analytics | Analytics

11 Ways to waste Money with Adwords

11 of the most common ways that can waste lots of money with Adwords advertising and reduce the effectiveness of your ad budget. They are not in any rank or order but the more important tend to be closer to the top!

SEO | Search Engine Optimisation | Google Website Optimizer | Google Adwords | PPC

The importance of landing page design

I had the pleasure, a few months back, together with Ann-Maree Morrison of Labels4Kids, of being involved in a Making Money on the Internet workshop entitled Labels, Links & Lolly run by FEAT (Falkirk Enterprise Action Trust).

Google Website Optimizer | Web Optimisation | SEO

How many web sites, once built, are almost abandoned?

What do I mean?

How many web site owners ignore the potential to communicate effectively with their visitors and Potential Customers.

Every visitor, well, almost every visitor, is a potential customer. Why would they have taken the trouble to search you out or click on your search result in Google or any of the search engines?

• Do you know what they were looking for?
• Do you know if they found it?
• Do you know what search engine they used?
• Do you know what they did on your web site to try and find it?
• Do you know what actual keyword or phrase they used to find your site?
• Do you know what pages/content they read?
• Do you know what pages or content they find of most interest?
• Do you know how long they stayed or how many pages they looked at?
• Do you know if they ever come back?

If you answer no to any of the above then you've abandoned your site, albeit unintentionally.

Analytics | Web Optimisation | Conversion | Google Website Optimizer