Are you answering your visitors questions?

Every search made by a prospective customer or client is asking a question of one sort or another.

They are searching because they want or need to find out about something. They might want to find out where something is or who knows about it.

They might be interested or just browsing. Or they may have an urgent need.

Every time someone carries out a search, they are asking a question and search engines answer questions:-

Google Analytics | Landing Page | Search Engine Optimisation

Is mobile search growing in importance for everyday businesses?

The simple answer is Yes!

Mobile internet access is set to grow with the increasing popularity of devices such as Apple's iPhone with recent research from NetMarketShare.com (see below) reporting that mobile browsing now account for 1.3% of all browsing.

WebMedia clients confirm research data!

Internet Marketing | Search Engine Optimisation | Google Analytics | SEO | Mobile

Eye tracking now available for all web sites

Testing web site useability has always been a valuable exercise to undertake but in the past has always been prohibitively expensive.

As such eye tracking analysis was only really available to the larger online business owner as it involved sophisticated tracking devices and the availability of test subjects similar to those being targeted as potential customers to get a actionable set of data to implement.

Analytics | Web Optimisation | Conversion | Google Analytics | Ecommerce

Is Google Pagerank dead?

Now that the dust has settled on the debate, the concensus appears to be that dead or alive it doesn't make a lot of difference and as a metric didn't provide the average site owner a great deal of relevant information as to the performance of their site.

It certainly would be nice to see a big solid green block in the Google Toolbar, indicating a high pagerank (PR), but what does it actually mean. Unfortunately, Google, as it does with almost all its search algoriths, doesn't make it explicit, leaving it up to the imagination.

Analytics | Conversion | Search Engine Optimisation | Google Analytics

If you can't measure it, don't do it!

... as Peter Drucker, regarded as the father of modern business management practice is noted for saying, "if you can’t measure it, you can’t manage it".

And if you can't manage it you can't control its effects or impact on what you are trying to achieve.

I would go one step further and say that "if you can't measure it, don't do it!". Unless, of course, you are prepared to make, at least, some small effort in the attempt.

And, I would add, that it should apply to every form of marketing activity regardless of the medium.

Analytics | Conversion | Google Analytics | Advertising | Internet Marketing

Website optimisation - what good can it do?

Two sides of the same coin

SEO and WSO are two sides of the same coin! Both work to ensure your web site is successful but in different ways.

SEO builds traffic and drives visitors to your site and WSO converts them to paying customers & clients.

Web Optimisation | Google Website Optimizer | Copywriting | Google Analytics | Analytics