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Tag: Copywriting
| Rob Willox |
| Using description tag creatively to boost conversion |
| 2010.09.10 15:30:05 | |
How the description tag can improve clickthrough and conversion
Matt Cutts, head of Google’s Webspam team, did confirm that it is still used, and displayed below the page title in search page results, when relevant to the search terms entered. So, how can it be used effectively to help increase clickthrough rates?Tags: SEO | Web Optimisation | Copywriting | Search Engine Optimisation | Ecommerce | Landing Page |
In a previous | Rob Willox |
| Landing page design and conversion rate optimisation (cro) |
| 2010.03.12 13:21:42 | |
There's more to landing pages than landing!Together with CRO (conversion rate optimisation), landing page design is becoming an increasingly popular discussion item. And, rightly so! In recent months and weeks there has been an increase in the number of web-based landing page design systems launched and you might get the impression that designing a landing page is the be and end all of it. But no...Tags: Copywriting | Google Website Optimizer | Landing Page | Conversion |
| Rob Willox |
| Ecommerce & BT under investigation |
| 2009.08.21 10:25:08 | |
OFT is to investigate ecommerce and behavioural targeting The Office of Fair Trading (OFT), the UK consumer protection watchdog, has indicated that it will investigate internet advertising techniques and online pricing tactics that mislead consumers. As part of its brief it will also include price comparison sites and the increasing application of behavioural targeting in relation to online advertising. An outcome of the investigation could result in an industry code of practice on advertising and pricing if the OFT finds significant evidence of misleading, unfair or unethical behaviour being employed by online retailers. Tags: Advertising | Internet Marketing | Ecommerce | Copywriting |
| Rob Willox |
| Advertising - trend towards the internet |
| 2009.07.23 16:47:23 | |
Internet advertising on the increase but needs to be different than traditional modelA recent new LinkedIn Research Network/Harris Poll has found that the majority (92%) of advertisers are using Internet advertising in their media campaigns as reported on WebProNews. It's not surprising that there is a trend towards all the forms of internet advertising given the size of the mall and 'footfall' but... Tags: Copywriting | Google Adwords | Advertising | Internet Marketing |
| Rob Willox |
| Why Website Optimisation |
| 2009.07.16 09:01:24 | |
Website optimisation - what good can it do?Two sides of the same coinSEO and WSO are two sides of the same coin! Both work to ensure your web site is successful but in different ways. SEO builds traffic and drives visitors to your site and WSO converts them to paying customers & clients. Tags: Web Optimisation | Google Website Optimizer | Copywriting | Google Analytics | Analytics |
| Rob Willox |
| The power of an evocative message |
| 2009.06.17 14:47:29 | |
Copywriting for conversion - small change, BIG effect!We know that little things can make a big difference. Changes to a headline or other piece of copy can make or break an ad or the effectiveness of a landing page or indeed any web page. Tags: Web Optimisation | Conversion | Copywriting |
