Website design, search engine optimization (seo), analytics and conversion

There's more to landing pages than landing!

Together with CRO (conversion rate optimisation), landing page design is becoming an increasinly popular discussion item. And, rightly so!

In recent months and weeks there has been an increase in the number of web-based landing page design systems launched and you might get the impression that designing a landing page is the be and end all of it.

But no...

Copywriting | Google Website Optimizer | Landing Page | Conversion

OFT is to investigate ecommerce and behavioural targeting

The Office of Fair Trading (OFT), the UK consumer protection watchdog, has indicated that it will investigate internet advertising techniques and online pricing tactics that mislead consumers.

As part of its brief it will also include price comparison sites and the increasing application of behavioural targeting in relation to online advertising.

An outcome of the investigation could result in an industry code of practice on advertising and pricing if the OFT finds significant evidence of misleading, unfair or unethical behaviour being employed by online retailers.

Advertising | Internet Marketing | Ecommerce | Copywriting

Internet advertising on the increase but needs to be different than traditional model

A recent new LinkedIn Research Network/Harris Poll has found that the majority (92%) of advertisers are using Internet advertising in their media campaigns as reported on WebProNews.

It's not surprising that there is a trend towards all the forms of internet advertising given the size of the mall and 'footfall' but...

Copywriting | Google Adwords | Advertising | Internet Marketing

Website optimisation - what good can it do?

Two sides of the same coin

SEO and WSO are two sides of the same coin! Both work to ensure your web site is successful but in different ways.

SEO builds traffic and drives visitors to your site and WSO converts them to paying customers & clients.

Web Optimisation | Google Website Optimizer | Copywriting | Google Analytics | Analytics