Tag: Web Optimisation
Eye tracking now available for all web sitesTesting web site useability has always been a valuable exercise to undertake but in the past has always been prohibitively expensive. As such eye tracking analysis was only really available to the larger online business owner as it involved sophisticated tracking devices and the availability of test subjects similar to those being targeted as potential customers to get a actionable set of data to implement.
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Amazon are successful! Why not just copy them?If you're in the web design/optimisation business, how often are you asked if you can build a site just like Amazon's? Maybe not every day but enough to have investigated how and why Amazon are as successful as they are and if there are any lessons to be learned. To copy is the sincerest form of flattery!
Whereas that might be true to a point, it is where the point is and where it stops. And, there may not be any point at all!
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Website optimisation - what good can it do?Two sides of the same coinSEO and WSO are two sides of the same coin! Both work to ensure your web site is successful but in different ways. SEO builds traffic and drives visitors to your site and WSO converts them to paying customers & clients.
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The importance of landing page design I had the pleasure, a few months back, together with Ann-Maree Morrison of Labels4Kids, of being involved in a Making Money on the Internet workshop entitled Labels, Links & Lolly run by FEAT (Falkirk Enterprise Action Trust).
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How many web sites, once built, are almost abandoned?What do I mean?How many web site owners ignore the potential to communicate effectively with their visitors and Potential Customers. Every visitor, well, almost every visitor, is a potential customer. Why would they have taken the trouble to search you out or click on your search result in Google or any of the search engines?
If you answer no to any of the above then you've abandoned your site, albeit unintentionally.
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The importance of optimising landing pagesI had the pleasure, recently, together with Ann-Maree Morrison of Labels4Kids, of being involved in a Making Money on the Internet workshop entitled Labels, Links & Lolly run by FEAT (Falkirk Enterprise Action Trust). Ann-Maree gave an outline of her company's history and experience of setting up a sucessful online ecommerce business. Over the last 4 years she has built the business up from nothing to turnover in excess of £180,000. She gave an outline of the many areas to be considered in relation to finding, getting and converting visitors into customers convering both SEO and WSO (web site optimisation).
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Amazon - Progessive and incremental changes for higher conversion If you've been on Amazon.co.uk recently you will have noticed they are celebrating their 10th anniversary. How many can remember what Amazon's site looked like 10 years ago? I can't remember either but I know it looked nothing like it does today! Amazon UK's big brother is three years older being launched in 1995 and this is what it looked like when it first arrived on the scene (on the right):- Amazon re-design or Evolution?Today is looks a lot different (below) and looks like it's gone through some major re-design since first being launched when it just sold books.
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Copywriting for conversion - small change, BIG effect!We know that little things can make a big difference. Changes to a headline or other piece of copy can make or break an ad or the effectiveness of a landing page or indeed any web page.
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Tag: Web Optimisation