Would you like an increase of 40% in shopping cart conversions?

Which e-commerce basket start page persuaded 40%+ more people to carry on with the checkout process during this Which Test Won test?

Shopping cart abandonment rates are a continual headache for web based shops and consistently run at about the 60% mark.

Conversion | Ecommerce | Landing Page

Are you answering your visitors questions?

Every search made by a prospective customer or client is asking a question of one sort or another.

They are searching because they want or need to find out about something. They might want to find out where something is or who knows about it.

They might be interested or just browsing. Or they may have an urgent need.

Every time someone carries out a search, they are asking a question and search engines answer questions:-

Google Analytics | Landing Page | Search Engine Optimisation

10 important elements for landing page design

Not every page a visitor lands on is your home page (which you have probably spent most time getting right).

Organic search results can often point a potential customer to a page deeper into your site (a page that might not be a well optimised).

Landing pages not only important for PPC advertising

Conversion | PPC | Landing Page

There's more to landing pages than landing!

Together with CRO (conversion rate optimisation), landing page design is becoming an increasinly popular discussion item. And, rightly so!

In recent months and weeks there has been an increase in the number of web-based landing page design systems launched and you might get the impression that designing a landing page is the be and end all of it.

But no...

Copywriting | Google Website Optimizer | Landing Page | Conversion

What impact does your landing page really have on your PPC campaign

Good landing pages are ones that convert and are highly important to the success of every paid search, PPC campaign.

If your landing page doesn't match up with your ad copy or the expectation it promised, visitors will become just another bounce statistic and the cost and effort of getting them to click on your ad will be wasted.

But how do landing pages impact on quality score?

Conversion | Google Adwords | Search Marketing | PPC | Landing Page