Google experimenting with real-time search engine

To be honest it was launched last December but has been getting trialled and you can now try it out for yourself.

It's described as combining features from both Twitter and Facebook offering updates similar to Twitter and conversations like Facebook.

Facebook | SEM | Google | Social Media | PPC | Twitter

Google announces new paid search reporting facilities but there are concerns

On March 26 Google, in their Inside Adwords blog announced the introduction (beta) of Search Funnels.

Search Funnels introduce a new level of reporting which show, among other data, the ad click and impression behavior that relates to and contributes to the process leading to a final conversion.

Although a welcome addition for PPC paid search marketing the announcement has raised a few concerns from industry professionals as it involves the sharing of conversion data.

PPC | Behavioural Targeting | Conversion

UK Internet/Digital Advertising shows another year of growth

Online/digital advertising expenditure in UK showed a 4.2% increase to £3.5 billion in 2009 bucking the trend seen in other areas of the advertising industry.

Search advertising exceeded £2 billion with video ads showing the greatest growth. The figures for online grew during 2009 despite an overall decline in the total UK advertising spend.

Is this the death knell for traditional advertising?

PPC | Advertising | Search Marketing | Video

10 important elements for landing page design

Not every page a visitor lands on is your home page (which you have probably spent most time getting right).

Organic search results can often point a potential customer to a page deeper into your site (a page that might not be a well optimised).

Landing pages not only important for PPC advertising

Conversion | PPC | Landing Page

What impact does your landing page really have on your PPC campaign

Good landing pages are ones that convert and are highly important to the success of every paid search, PPC campaign.

If your landing page doesn't match up with your ad copy or the expectation it promised, visitors will become just another bounce statistic and the cost and effort of getting them to click on your ad will be wasted.

But how do landing pages impact on quality score?

Conversion | Google Adwords | Search Marketing | PPC | Landing Page

11 Ways to waste Money with Adwords

11 of the most common ways that can waste lots of money with Adwords advertising and reduce the effectiveness of your ad budget. They are not in any rank or order but the more important tend to be closer to the top!

SEO | Search Engine Optimisation | Google Website Optimizer | Google Adwords | PPC