Can Reading Level Search affect SEO?

Found under Advanced Search it enables returned search results to be filtered by reading level of the page content.

Tags: Conversion | Search Engine Optimisation | Search Marketing | SEO

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Google and Bing come clean on Social Media (SM)

It has long been thought that with the addition of social media features and search options from both Google and Bing that social activity, Tweets and FB posts and commenting were being used, to some extent, in both of their search algoriths. But, until now that was all it was.

However, from a series of questions asked by Danny Sullivan of SEL (Search Engine Land), both have come clean and admitted they are using them in different ways to varying degrees.

Tags: Search Marketing | Bing | Social Media | SMM | SEO | Search Engine Optimisation

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Google Instant

Since going live last week there has been much published and posted regarding the most recent innovation by Google - Google Instant.

How will it affect search, search marketing and SEO for businesses seeking that all important first page listing?

Tags: Search Engine Optimisation | Search Marketing | Google | SEO

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Don't throw your description away completely - it's still a valuable asset!

Although Google no longer uses the description tag, or ever did, the description tag still performs a valuable contribution in your SEO (search engine optimization) or more accurately, your SEM (search engine marketing) tactics.

Tags: Google | Search Marketing | Search Engine Optimisation | SEM | SEO

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Common misunderstandings about search engine optimization

It's still surprising how many new website owners still believe that all that is needed is to register a domain name, host space, setup a site either themselves or use an outside agency, add their preferred keywords to the meta keywords tag, submit it to Google and then sit back and wait on visitors and leads to pour in.

There might have been a time when that just may have worked but not today with the volume of new sites launched and literally millions of new pages, if not more, published everyday.

The competition for first page ranking in Google is fierce and unrelenting. But not impossible!

Tags: SEO | Search Engine Optimisation | Search Marketing | Google

Making the most of every visitor on- and off-line!

Depending on the type of business or market segment it is sometimes an advantage to seek to attract site visitors to your "bricks & mortar" stores.

If you are an online business that sees an advantage in face-to-face interaction there are a number of challenges and issues to be faced and addessed to enable that process.

Tags: Conversion | Analytics | Behavioural Targeting | Search Marketing

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UK Internet/Digital Advertising shows another year of growth

Online/digital advertising expenditure in UK showed a 4.2% increase to £3.5 billion in 2009 bucking the trend seen in other areas of the advertising industry.

Search advertising exceeded £2 billion with video ads showing the greatest growth. The figures for online grew during 2009 despite an overall decline in the total UK advertising spend.

Is this the death knell for traditional advertising?

Tags: PPC | Advertising | Search Marketing | Video

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What impact does your landing page really have on your PPC campaign

Good landing pages are ones that convert and are highly important to the success of every paid search, PPC campaign.

If your landing page doesn't match up with your ad copy or the expectation it promised, visitors will become just another bounce statistic and the cost and effort of getting them to click on your ad will be wasted.

But how do landing pages impact on quality score?

Tags: Conversion | Google Adwords | Search Marketing | PPC | Landing Page

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