Making the most of every visitor on- and off-line!

Depending on the type of business or market segment it is sometimes an advantage to seek to attract site visitors to your "bricks & mortar" stores.

If you are an online business that sees an advantage in face-to-face interaction there are a number of challenges and issues to be faced and addessed to enable that process.

Conversion | Analytics | Behavioural Targeting | Search Marketing

Google announces new paid search reporting facilities but there are concerns

On March 26 Google, in their Inside Adwords blog announced the introduction (beta) of Search Funnels.

Search Funnels introduce a new level of reporting which show, among other data, the ad click and impression behavior that relates to and contributes to the process leading to a final conversion.

Although a welcome addition for PPC paid search marketing the announcement has raised a few concerns from industry professionals as it involves the sharing of conversion data.

PPC | Behavioural Targeting | Conversion

US trade bodies adopt badge scheme

It's almost an everyday occurence now for consumers visiting web sites to have ads displayed that are selected based on their previous online habits, including data from websites and services they have visited.

Behavioural targeting of advertising works on the principle that when you click on any displayed ad you are expressing an interest in the target content. That interest is recorded either locally by a cookie entry or by the adserver so that similar content can be pushed to you when next visiting ad supported sites.

Behavioural Targeting | Promotion | Internet Marketing | Advertising