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Tag: Behavioural Targeting
| Rob Willox |
| Is your site ready for the holiday rush? |
| 2010.11.06 15:59:38 | |
Make sure your home page is working as hard as it can!In the lead up to probably the busiest sales period of the year it's important that, particularly if you are an online ecommerce site, you're ready for those visitors looking for gift ideas, especially when in their hand they're holding their credit card. Tags: Landing Page | Behavioural Targeting | Promotion | Analytics | Ecommerce |
| Rob Willox |
| Optimising for "Bricks & Mortar" Sales |
| 2010.05.17 11:47:09 | |
Making the most of every visitor on- and off-line!Depending on the type of business or market segment it is sometimes an advantage to seek to attract site visitors to your "bricks & mortar" stores. If you are an online business that sees an advantage in face-to-face interaction there are a number of challenges and issues to be faced and addessed to enable that process.
Tags: Conversion | Analytics | Behavioural Targeting | Search Marketing |
| Rob Willox |
| Google Adwords Search Funnels |
| 2010.04.27 17:48:59 | |
Google announces new paid search reporting facilities but there are concernsOn March 26 Google, in their Inside Adwords blog announced the introduction (beta) of Search Funnels. Search Funnels introduce a new level of reporting which show, among other data, the ad click and impression behavior that relates to and contributes to the process leading to a final conversion. Although a welcome addition for PPC paid search marketing the announcement has raised a few concerns from industry professionals as it involves the sharing of conversion data. Tags: PPC | Behavioural Targeting | Conversion |
| Rob Willox |
| Behavioural Targeting and Advertising Proposals |
| 2010.02.05 14:48:01 | |
US trade bodies adopt badge schemeIt's almost an everyday occurence now for consumers visiting web sites to have ads displayed that are selected based on their previous online habits, including data from websites and services they have visited. Behavioural targeting of advertising works on the principle that when you click on any displayed ad you are expressing an interest in the target content. That interest is recorded either locally by a cookie entry or by the adserver so that similar content can be pushed to you when next visiting ad supported sites. Tags: Behavioural Targeting | Promotion | Internet Marketing | Advertising |
