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Tag: Promotion
| Rob Willox |
| Is your site ready for the holiday rush? |
| 2010.11.06 15:59:38 | |
Make sure your home page is working as hard as it can!In the lead up to probably the busiest sales period of the year it's important that, particularly if you are an online ecommerce site, you're ready for those visitors looking for gift ideas, especially when in their hand they're holding their credit card. Tags: Landing Page | Behavioural Targeting | Promotion | Analytics | Ecommerce |
| Rob Willox |
| Video advertising set to make a bigger impact online |
| 2010.03.18 15:24:03 | |
Video display ads expected to lead growth in digital publishingResults from the yearly census of the Association of Online Publishers (AOP) (published 17 March) reports that a good number of the country's largest online participants have started this year with a renewed sense of confidence. Digital publishers in the United Kingdom expect to see a considerable increase in display advertising revenues in 2010, driven by growth opportunities around online video media according to the published report. Tags: Promotion | Internet Marketing | Advertising |
| Rob Willox |
| Behavioural Targeting and Advertising Proposals |
| 2010.02.05 14:48:01 | |
US trade bodies adopt badge schemeIt's almost an everyday occurence now for consumers visiting web sites to have ads displayed that are selected based on their previous online habits, including data from websites and services they have visited. Behavioural targeting of advertising works on the principle that when you click on any displayed ad you are expressing an interest in the target content. That interest is recorded either locally by a cookie entry or by the adserver so that similar content can be pushed to you when next visiting ad supported sites. Tags: Behavioural Targeting | Promotion | Internet Marketing | Advertising |
| Rob Willox |
| More Twitter and other social media |
| 2009.07.23 12:21:27 | |
Is the jury still out on Twitter? Twitter is only one of a number of 'social' sites and the main reason for creating a Twitter account was to test whether it could be useful or just hype. I posted a blog entry titled "Website optimisation - what good can it do?" and posted a tweet "To SEO or WSO, that is the question?" pointing to the blog post. Tags: SEO | Promotion | Advertising | Twitter | Social Media |
