Video display ads expected to lead growth in digital publishing

Results from the yearly census of the Association of Online Publishers (AOP) (published 17 March) reports that a good number of the country's largest online participants have started this year with a renewed sense of confidence.

Digital publishers in the United Kingdom expect to see a considerable increase in display advertising revenues in 2010, driven by growth opportunities around online video media according to the published report.

Promotion | Internet Marketing | Advertising

US trade bodies adopt badge scheme

It's almost an everyday occurence now for consumers visiting web sites to have ads displayed that are selected based on their previous online habits, including data from websites and services they have visited.

Behavioural targeting of advertising works on the principle that when you click on any displayed ad you are expressing an interest in the target content. That interest is recorded either locally by a cookie entry or by the adserver so that similar content can be pushed to you when next visiting ad supported sites.

Behavioural Targeting | Promotion | Internet Marketing | Advertising

Is the jury still out on Twitter?

Twitter is only one of a number of 'social' sites and the main reason for creating a Twitter account was to test whether it could be useful or just hype.

I posted a blog entry titled "Website optimisation - what good can it do?" and posted a tweet "To SEO or WSO, that is the question?" pointing to the blog post.

Twitter | Advertising | Promotion | SEO