Would you like an increase of 40% in shopping cart conversions?

Which e-commerce basket start page persuaded 40%+ more people to carry on with the checkout process during this Which Test Won test?

Shopping cart abandonment rates are a continual headache for web based shops and consistently run at about the 60% mark.

Conversion | Ecommerce | Landing Page

Eye tracking now available for all web sites

Testing web site useability has always been a valuable exercise to undertake but in the past has always been prohibitively expensive.

As such eye tracking analysis was only really available to the larger online business owner as it involved sophisticated tracking devices and the availability of test subjects similar to those being targeted as potential customers to get a actionable set of data to implement.

Analytics | Web Optimisation | Conversion | Google Analytics | Ecommerce

Amazon are successful! Why not just copy them?

If you're in the web design/optimisation business, how often are you asked if you can build a site just like Amazon's?

Maybe not every day but enough to have investigated how and why Amazon are as successful as they are and if there are any lessons to be learned.

To copy is the sincerest form of flattery!

Whereas that might be true to a point, it is where the point is and where it stops. And, there may not be any point at all!

Read more...

Web Optimisation | Google Website Optimizer | Ecommerce

OFT is to investigate ecommerce and behavioural targeting

The Office of Fair Trading (OFT), the UK consumer protection watchdog, has indicated that it will investigate internet advertising techniques and online pricing tactics that mislead consumers.

As part of its brief it will also include price comparison sites and the increasing application of behavioural targeting in relation to online advertising.

An outcome of the investigation could result in an industry code of practice on advertising and pricing if the OFT finds significant evidence of misleading, unfair or unethical behaviour being employed by online retailers.

Advertising | Internet Marketing | Ecommerce | Copywriting

Reputation not Price!

Of those surveyed only 26% said price was most important factor.

28% of more than 1,300 online users surveyed by Webcredible said that, despite the recession, reputation of the retailer was more than price when buying online mainly because of security fears.

Design | Ecommerce