What impact does your landing page really have on your PPC campaign

Good landing pages are ones that convert and are highly important to the success of every paid search, PPC campaign.

If your landing page doesn't match up with your ad copy or the expectation it promised, visitors will become just another bounce statistic and the cost and effort of getting them to click on your ad will be wasted.

But how do landing pages impact on quality score?

Conversion | Google Adwords | Search Marketing | PPC | Landing Page

Internet advertising on the increase but needs to be different than traditional model

A recent new LinkedIn Research Network/Harris Poll has found that the majority (92%) of advertisers are using Internet advertising in their media campaigns as reported on WebProNews.

It's not surprising that there is a trend towards all the forms of internet advertising given the size of the mall and 'footfall' but...

Copywriting | Google Adwords | Advertising | Internet Marketing

11 Ways to waste Money with Adwords

11 of the most common ways that can waste lots of money with Adwords advertising and reduce the effectiveness of your ad budget. They are not in any rank or order but the more important tend to be closer to the top!

SEO | Search Engine Optimisation | Google Website Optimizer | Google Adwords | PPC