Don't throw your description away completely - it's still a valuable asset!

Although Google no longer uses the description tag, or ever did, the description tag still performs a valuable contribution in your SEO (search engine optimization) or more accurately, your SEM (search engine marketing) tactics.

Google | Search Marketing | Search Engine Optimisation | SEM | SEO

Common misunderstandings about search engine optimization

It's still surprising how many new website owners still believe that all that is needed is to register a domain name, host space, setup a site either themselves or use an outside agency, add their preferred keywords to the meta keywords tag, submit it to Google and then sit back and wait on visitors and leads to pour in.

There might have been a time when that just may have worked but not today with the volume of new sites launched and literally millions of new pages, if not more, published everyday.

The competition for first page ranking in Google is fierce and unrelenting. But not impossible!

Read more...

SEO | Search Engine Optimisation | Search Marketing | Google

Happy to be in the top 10 of Google search!

Have you ever searched for your own company's main keyword and are quite happy to see your site appear in the top 5 or on first page?

Have you ever repeated the search on another computer and been surprised not to see it at all?

Have you consistently seen your site in the top 10 results but not seen the expected increase in visitors higher rankings can achieve?

SEO | Search Engine Optimisation | Google

Mobile use sees further substantial growth

In the most recent IAB (Internet Advertising Bureau) and PricewaterhouseCooper's annual report it indicated that despite an overall decrease in ad spend mobile advertising rocketed. (Brand Republic Report)

Search Engine Optimisation | SEO | Search | Mobile

Is mobile search growing in importance for everyday businesses?

The simple answer is Yes!

Mobile internet access is set to grow with the increasing popularity of devices such as Apple's iPhone with recent research from NetMarketShare.com (see below) reporting that mobile browsing now account for 1.3% of all browsing.

WebMedia clients confirm research data!

Internet Marketing | Search Engine Optimisation | Google Analytics | SEO | Mobile

Can tweeting be good for your SEO?

The jury may still be out for many potential tweeters on its use or benefit for business development and promotion but there may be other benefits not yet realised. Many companies both large and small are experiencing benefits when using Twitter in terms of brand and customer relationship building.

However, I've noticed another which could prove beneficial from an SEO (search engine optimisation) perspective.

SEO | Search Engine Optimisation | Twitter | Conversion

Is the jury still out on Twitter?

Twitter is only one of a number of 'social' sites and the main reason for creating a Twitter account was to test whether it could be useful or just hype.

I posted a blog entry titled "Website optimisation - what good can it do?" and posted a tweet "To SEO or WSO, that is the question?" pointing to the blog post.

Twitter | Advertising | Promotion | SEO

Search Engine Optimization - Why bother? 

Each and every day there are thousands, if not millions, of new web sites launched and literally millions of web pages created, added, and updated competing for exposure and space in searchers browsers.

Difficult for new sites to get noticed

It is particularly difficult for new web sites to get indexed and found by interested visitors unless they are designed from the ground up to be search engine friendly.

Search Engine Optimisation | Search | SEO

11 Ways to waste Money with Adwords

11 of the most common ways that can waste lots of money with Adwords advertising and reduce the effectiveness of your ad budget. They are not in any rank or order but the more important tend to be closer to the top!

SEO | Search Engine Optimisation | Google Website Optimizer | Google Adwords | PPC

Track email campaigns with Google Analytics

If you are not tracking the success of your email campaigns then you are missing a huge opportunity.

Assuming that you do have Google Analytics installed (if you don't then do it now!) you can measure the interest different offers have on your email recipients.

By tagging links in your email campaigns Google Analytics can segment the clicks each link gets and you are able to monitor the conversion rate and success of each.

Analytics | Conversion | SEO