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| Rob Willox |
| Google Reading Level Search |
| 2010.12.30 14:52:28 | |
Can Reading Level Search affect SEO?On 14 December, on Google for Students blog, Google announced a new feature Reading Level search.
Found under Advanced Search it enables returned search results to be filtered by reading level of the page content. Tags: Conversion | Search Engine Optimisation | Search Marketing | SEO |
| Rob Willox |
| Not all Url Shortening Services are Equal |
| 2010.12.09 12:38:05 | |
Choose the best for your SEO activitiesWhen using any of these services you have to be careful which service to use as they all don't use a 301 direct and it is important from an Search Engine Optimisation perspective. For those not fully aware what redirects are or do then a brief overview will help explain. There are different types of redirects and various ways they can be implemented. Tags: SEO | Search Engine Optimisation | Twitter |
| Rob Willox |
| It's official, Twitter & Facebook links do matter! |
| 2010.12.06 17:47:55 | |
Google and Bing come clean on Social Media (SM)It has long been thought that with the addition of social media features and search options from both Google and Bing that social activity, Tweets and FB posts and commenting were being used, to some extent, in both of their search algoriths. But, until now that was all it was. However, from a series of questions asked by Danny Sullivan of SEL (Search Engine Land), both have come clean and admitted they are using them in different ways to varying degrees. Tags: Search Marketing | Bing | Social Media | SMM | SEO | Search Engine Optimisation |
| Rob Willox |
| Google's new WebP image file format |
| 2010.10.01 09:14:35 | |
Google announces a new web image format to rival jpegGoogle is attempting to launch a new image file format called WebP which is claims is just as good as jpeg with a 40% file size reduction. Google estimates that 65% of web properties on the web are images representing a quarter of the total amount of data accessed and transferred on the web. A change to the WebP format for the web could result in a 26% spreed increase? Tags: SEO | Google | Search Engine Optimisation | Google Analytics |
| Rob Willox |
| Google Instant - How will it affect you? |
| 2010.09.16 15:17:36 | |
Google InstantSince going live last week there has been much published and posted regarding the most recent innovation by Google - Google Instant. How will it affect search, search marketing and SEO for businesses seeking that all important first page listing? Tags: Search Engine Optimisation | Search Marketing | Google | SEO |
| Rob Willox |
| Using description tag creatively to boost conversion |
| 2010.09.10 15:30:05 | |
How the description tag can improve clickthrough and conversion
Matt Cutts, head of Google’s Webspam team, did confirm that it is still used, and displayed below the page title in search page results, when relevant to the search terms entered. So, how can it be used effectively to help increase clickthrough rates?Tags: SEO | Web Optimisation | Copywriting | Search Engine Optimisation | Ecommerce | Landing Page |
In a previous | Rob Willox |
| Google doesn't use description tag for ranking but... |
| 2010.08.18 11:23:38 | |
Don't throw your description away completely - it's still a valuable asset!Although Google no longer uses the description tag, or ever did, the description tag still performs a valuable contribution in your SEO (search engine optimization) or more accurately, your SEM (search engine marketing) tactics. Tags: Google | Search Marketing | Search Engine Optimisation | SEM | SEO |
| Rob Willox |
| SEO - There's more to it than 'set it and forget it'! |
| 2010.08.17 15:19:21 | |
Common misunderstandings about search engine optimizationIt's still surprising how many new website owners still believe that all that is needed is to register a domain name, host space, setup a site either themselves or use an outside agency, add their preferred keywords to the meta keywords tag, submit it to Google and then sit back and wait on visitors and leads to pour in. There might have been a time when that just may have worked but not today with the volume of new sites launched and literally millions of new pages, if not more, published everyday. The competition for first page ranking in Google is fierce and unrelenting. But not impossible!
Tags: SEO | Search Engine Optimisation | Search Marketing | Google |
| Rob Willox |
| The problem with Google's personalised search |
| 2010.05.18 09:37:09 | |
Happy to be in the top 10 of Google search!Have you ever searched for your own company's main keyword and are quite happy to see your site appear in the top 5 or on first page? Have you ever repeated the search on another computer and been surprised not to see it at all? Have you consistently seen your site in the top 10 results but not seen the expected increase in visitors higher rankings can achieve? Tags: SEO | Search Engine Optimisation | Google |
| Rob Willox |
| Mobile marketing/advertising continues to grow |
| 2010.04.27 16:49:19 | |
Mobile use sees further substantial growthIn the most recent IAB (Internet Advertising Bureau) and PricewaterhouseCooper's annual report it indicated that despite an overall decrease in ad spend mobile advertising rocketed. (Brand Republic Report)
Tags: Search Engine Optimisation | SEO | Search | Mobile |
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