Are you answering your visitors questions?

Every search made by a prospective customer or client is asking a question of one sort or another.

They are searching because they want or need to find out about something. They might want to find out where something is or who knows about it.

They might be interested or just browsing. Or they may have an urgent need.

Every time someone carries out a search, they are asking a question and search engines answer questions:-

Tags: Google Analytics | Landing Page | Search Engine Optimisation

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Is mobile search growing in importance for everyday businesses?

The simple answer is Yes!

Mobile internet access is set to grow with the increasing popularity of devices such as Apple's iPhone with recent research from NetMarketShare.com (see below) reporting that mobile browsing now account for 1.3% of all browsing.

WebMedia clients confirm research data!

Tags: Internet Marketing | Search Engine Optimisation | Google Analytics | SEO | Mobile

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Is Google Pagerank dead?

Now that the dust has settled on the debate, the concensus appears to be that dead or alive it doesn't make a lot of difference and as a metric didn't provide the average site owner a great deal of relevant information as to the performance of their site.

It certainly would be nice to see a big solid green block in the Google Toolbar, indicating a high pagerank (PR), but what does it actually mean. Unfortunately, Google, as it does with almost all its search algoriths, doesn't make it explicit, leaving it up to the imagination.

Tags: Analytics | Conversion | Search Engine Optimisation | Google Analytics

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Can tweeting be good for your SEO?

The jury may still be out for many potential tweeters on its use or benefit for business development and promotion but there may be other benefits not yet realised. Many companies both large and small are experiencing benefits when using Twitter in terms of brand and customer relationship building.

However, I've noticed another which could prove beneficial from an SEO (search engine optimisation) perspective.

Tags: SEO | Search Engine Optimisation | Twitter | Conversion | Social Media

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Search Engine Optimization - Why bother? 

Each and every day there are thousands, if not millions, of new web sites launched and literally millions of web pages created, added, and updated competing for exposure and space in searchers browsers.

Difficult for new sites to get noticed

It is particularly difficult for new web sites to get indexed and found by interested visitors unless they are designed from the ground up to be search engine friendly.

Tags: Search Engine Optimisation | Search | SEO

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11 Ways to waste Money with Adwords

11 of the most common ways that can waste lots of money with Adwords advertising and reduce the effectiveness of your ad budget. They are not in any rank or order but the more important tend to be closer to the top!

Tags: SEO | Search Engine Optimisation | Google Website Optimizer | Google Adwords | PPC

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What are Google Alerts?

Google Alerts are email updates, delivered to your inbox, of the latest and relevant Google results based on a word, phrase or topic of your choice.

They can be used for a variety of purposes including:

• monitoring current and developing news stories
• keeping an eye on a competitor or industry sector
• getting the latest news on a celebrity or an event
• keeping up-to-date with your favourite sport or team

Tags: SEO | Search | Search Engine Optimisation

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