Is mobile search growing in importance for everyday businesses?

The simple answer is Yes!

Mobile internet access is set to grow with the increasing popularity of devices such as Apple's iPhone with recent research from NetMarketShare.com (see below) reporting that mobile browsing now account for 1.3% of all browsing.

WebMedia clients confirm research data!

Tags: Internet Marketing | Search Engine Optimisation | Google Analytics | SEO | Mobile

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Can tweeting be good for your SEO?

The jury may still be out for many potential tweeters on its use or benefit for business development and promotion but there may be other benefits not yet realised. Many companies both large and small are experiencing benefits when using Twitter in terms of brand and customer relationship building.

However, I've noticed another which could prove beneficial from an SEO (search engine optimisation) perspective.

Tags: SEO | Search Engine Optimisation | Twitter | Conversion | Social Media

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Is the jury still out on Twitter?

Twitter is only one of a number of 'social' sites and the main reason for creating a Twitter account was to test whether it could be useful or just hype.

I posted a blog entry titled "Website optimisation - what good can it do?" and posted a tweet "To SEO or WSO, that is the question?" pointing to the blog post.

Tags: SEO | Promotion | Advertising | Twitter | Social Media

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Search Engine Optimization - Why bother? 

Each and every day there are thousands, if not millions, of new web sites launched and literally millions of web pages created, added, and updated competing for exposure and space in searchers browsers.

Difficult for new sites to get noticed

It is particularly difficult for new web sites to get indexed and found by interested visitors unless they are designed from the ground up to be search engine friendly.

Tags: Search Engine Optimisation | Search | SEO

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11 Ways to waste Money with Adwords

11 of the most common ways that can waste lots of money with Adwords advertising and reduce the effectiveness of your ad budget. They are not in any rank or order but the more important tend to be closer to the top!

Tags: SEO | Search Engine Optimisation | Google Website Optimizer | Google Adwords | PPC

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Track email campaigns with Google Analytics

If you are not tracking the success of your email campaigns then you are missing a huge opportunity.

Assuming that you do have Google Analytics installed (if you don't then do it now!) you can measure the interest different offers have on your email recipients.

By tagging links in your email campaigns Google Analytics can segment the clicks each link gets and you are able to monitor the conversion rate and success of each.

Tags: Analytics | Conversion | SEO

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The importance of landing page design

I had the pleasure, a few months back, together with Ann-Maree Morrison of Labels4Kids, of being involved in a Making Money on the Internet workshop entitled Labels, Links & Lolly run by FEAT (Falkirk Enterprise Action Trust).

Tags: Google Website Optimizer | Web Optimisation | SEO

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What are Google Alerts?

Google Alerts are email updates, delivered to your inbox, of the latest and relevant Google results based on a word, phrase or topic of your choice.

They can be used for a variety of purposes including:

• monitoring current and developing news stories
• keeping an eye on a competitor or industry sector
• getting the latest news on a celebrity or an event
• keeping up-to-date with your favourite sport or team

Tags: SEO | Search | Search Engine Optimisation

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