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| Rob Willox |
| Email Marketing Best Practice |
| 2011.01.13 14:30:18 | |
|
Email best practice and does it apply to everyone?HTML email marketing do's but some don't!We are constantly reminded and remind clients of what is regarded best practice particularly where html email campaigns are concerned. But, does it not apply to the big boys and big brand names. Apparently not... Tags: Email Marketing |
| Rob Willox |
| Google Reading Level Search |
| 2010.12.30 14:52:28 | |
Can Reading Level Search affect SEO?On 14 December, on Google for Students blog, Google announced a new feature Reading Level search.
Found under Advanced Search it enables returned search results to be filtered by reading level of the page content. Tags: Conversion | Search Engine Optimisation | Search Marketing | SEO |
| Rob Willox |
| Will you buy into Google Chrome OS? |
| 2010.12.13 18:06:33 | |
Google Chrome - the operating system of the future?Due to the widespread coverage of the Wikileaks fiasco you might not have noticed the launch by Google of its Chrome OS. It was broadcast live on YouTube lasting 2+ hours during which new features for the browser and background to Chrome OS were outlined. Tags: Google Chrome |
| Rob Willox |
| Is Yellow Pages still good value? |
| 2010.12.12 16:03:05 | |
Yellow Pages Local Advertising - Is it worth it?Just received, this morning, new edition of our local Yellow Pages covering the Edinburgh postcode area which includes Central Borders and Livingston areas. If you have received your own you will have noticed that it is advertised on the front cover as New look, New content, New handy size. It is indeed a new size and if handy means smaller, it is about a third smaller in page size, then yes 'new handy size'. Not sure about the new look as it looks very much like the old one although a new Local pages section has been added at the beginning but that looks about it! As far as new content is concerned, checking a randomly opened Floor Cleaning & Treatment category there were 4 display ads in old directory but only 3 in the new one (25% less). Tags: SEM | Google Maps | Google Places | Internet Marketing | Advertising |
| Rob Willox |
| Not all Url Shortening Services are Equal |
| 2010.12.09 12:38:05 | |
Choose the best for your SEO activitiesWhen using any of these services you have to be careful which service to use as they all don't use a 301 direct and it is important from an Search Engine Optimisation perspective. For those not fully aware what redirects are or do then a brief overview will help explain. There are different types of redirects and various ways they can be implemented. Tags: SEO | Search Engine Optimisation | Twitter |
| Rob Willox |
| It's official, Twitter & Facebook links do matter! |
| 2010.12.06 17:47:55 | |
Google and Bing come clean on Social Media (SM)It has long been thought that with the addition of social media features and search options from both Google and Bing that social activity, Tweets and FB posts and commenting were being used, to some extent, in both of their search algoriths. But, until now that was all it was. However, from a series of questions asked by Danny Sullivan of SEL (Search Engine Land), both have come clean and admitted they are using them in different ways to varying degrees. Tags: Search Marketing | Bing | Social Media | SMM | SEO | Search Engine Optimisation |
| Rob Willox |
| What's Black Friday? |
| 2010.11.24 17:00:30 | |
Black Friday - the day after thanksgiving.In the US, thanksgiving is a big family holiday, a bit like christmas day is traditionally here in the UK. It is on the 4th Thursday of November and it falls on the 25 November this year. In recent years the following day has been branded Black Friday and is reportedly the highest spending day of the year and marks the start of the big retail bonanza leading up to christmas. Whether it is a good thing or not it appears to be taking a hold in the UK too with a good number of retailers starting to market the Black Friday brand and promoting sale goods and discounts. Amazon and other big names Amazon brings Black Friday deals to the UK have been promoting it. What other UK retailer have jumped on the bandwagon and should it adopted wholesale and applauded? Tags: Ecommerce |
| Rob Willox |
| Adwords Quality Score Explained by Google |
| 2010.11.17 15:03:34 | |
Google video explains the effect of Quality Score (QS)Much has been discussed, written and explained both here and elsewhere about how Quality Score impacts your Adwords PPC advertising. Google keeps all things pretty close to their chest so when they make the effort and take the time to give a few insights into their thinking, in this case the Adwords' Bid Auction process, we should all take the time and make an effort to listen. Tags: Google Adwords | SEM | Landing Page |
| Rob Willox |
| Is your site ready for the holiday rush? |
| 2010.11.06 15:59:38 | |
Make sure your home page is working as hard as it can!In the lead up to probably the busiest sales period of the year it's important that, particularly if you are an online ecommerce site, you're ready for those visitors looking for gift ideas, especially when in their hand they're holding their credit card. Tags: Landing Page | Behavioural Targeting | Promotion | Analytics | Ecommerce |
| Rob Willox |
| Google's new WebP image file format |
| 2010.10.01 09:14:35 | |
Google announces a new web image format to rival jpegGoogle is attempting to launch a new image file format called WebP which is claims is just as good as jpeg with a 40% file size reduction. Google estimates that 65% of web properties on the web are images representing a quarter of the total amount of data accessed and transferred on the web. A change to the WebP format for the web could result in a 26% spreed increase? Tags: SEO | Google | Search Engine Optimisation | Google Analytics |
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