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Rob Willox |
| The writing on the wall for traditional advertising |
| 2010.03.31 12:11:08 | |
UK Internet/Digital Advertising shows another year of growthOnline/digital advertising expenditure in UK showed a 4.2% increase to £3.5 billion in 2009 bucking the trend seen in other areas of the advertising industry. Search advertising exceeded £2 billion with video ads showing the greatest growth. The figures for online grew during 2009 despite an overall decline in the total UK advertising spend. Is this the death knell for traditional advertising?Tags: PPC | Advertising | Search Marketing | Video |
| It's a question for search! |
| 2010.03.28 16:37:51 | |
Are you answering your visitors questions?Every search made by a prospective customer or client is asking a question of one sort or another. They are searching because they want or need to find out about something. They might want to find out where something is or who knows about it. They might be interested or just browsing. Or they may have an urgent need. Every time someone carries out a search, they are asking a question and search engines answer questions:- Tags: Google Analytics | Landing Page | Search Engine Optimisation |
| Anatomy of landing page essentials |
| 2010.03.27 12:05:05 | |
10 important elements for landing page designNot every page a visitor lands on is your home page (which you have probably spent most time getting right). Organic search results can often point a potential customer to a page deeper into your site (a page that might not be a well optimised). Landing pages not only important for PPC advertisingTags: Conversion | PPC | Landing Page |
| Video advertising set to make a bigger impact online |
| 2010.03.18 15:24:03 | |
Video display ads expected to lead growth in digital publishingResults from the yearly census of the Association of Online Publishers (AOP) (published 17 March) reports that a good number of the country's largest online participants have started this year with a renewed sense of confidence. Digital publishers in the United Kingdom expect to see a considerable increase in display advertising revenues in 2010, driven by growth opportunities around online video media according to the published report. Tags: Promotion | Internet Marketing | Advertising |
| UK Advertising Authority (ASA) to regulate Social Media |
| 2010.03.12 16:45:41 | |
Advertising Association confirm regulation changes may be in place by end of yearOnline advertising regulator the Advertising Standards Authority (ASA) will take on the regulation of companies' social marketing page content by the end of this year, according to advertising industry proposals. Two thirds complaints about SM (Social Media)Tags: Advertising | Internet Marketing | Social Media | SMM |
| Landing page design and conversion rate optimisation (cro) |
| 2010.03.12 13:21:42 | |
There's more to landing pages than landing!Together with CRO (conversion rate optimisation), landing page design is becoming an increasingly popular discussion item. And, rightly so! In recent months and weeks there has been an increase in the number of web-based landing page design systems launched and you might get the impression that designing a landing page is the be and end all of it. But no...Tags: Copywriting | Google Website Optimizer | Landing Page | Conversion |
| Adwords Quality Score (QS) and Landing pages |
| 2010.03.11 17:56:03 | |
What impact does your landing page really have on your PPC campaignGood landing pages are ones that convert and are highly important to the success of every paid search, PPC campaign. If your landing page doesn't match up with your ad copy or the expectation it promised, visitors will become just another bounce statistic and the cost and effort of getting them to click on your ad will be wasted. But how do landing pages impact on quality score?Tags: Conversion | Google Adwords | Search Marketing | PPC | Landing Page |
| Are you ready for mobile search |
| 2010.03.10 14:42:23 | |
Is mobile search growing in importance for everyday businesses?The simple answer is Yes!Mobile internet access is set to grow with the increasing popularity of devices such as Apple's iPhone with recent research from NetMarketShare.com (see below) reporting that mobile browsing now account for 1.3% of all browsing. WebMedia clients confirm research data!Tags: Internet Marketing | Search Engine Optimisation | Google Analytics | SEO | Mobile |
| Behavioural Targeting and Advertising Proposals |
| 2010.02.05 14:48:01 | |
US trade bodies adopt badge schemeIt's almost an everyday occurence now for consumers visiting web sites to have ads displayed that are selected based on their previous online habits, including data from websites and services they have visited. Behavioural targeting of advertising works on the principle that when you click on any displayed ad you are expressing an interest in the target content. That interest is recorded either locally by a cookie entry or by the adserver so that similar content can be pushed to you when next visiting ad supported sites. Tags: Behavioural Targeting | Promotion | Internet Marketing | Advertising |
| Eye Tracking for Everyone |
| 2010.01.25 19:03:45 | |
Eye tracking now available for all web sitesTesting web site useability has always been a valuable exercise to undertake but in the past has always been prohibitively expensive. As such eye tracking analysis was only really available to the larger online business owner as it involved sophisticated tracking devices and the availability of test subjects similar to those being targeted as potential customers to get a actionable set of data to implement. Tags: Analytics | Web Optimisation | Conversion | Google Analytics | Ecommerce |
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