It's not long, so you have to make every second count!
You need to tell them who you are, confirm you have what they want and convince them to stay and quickly.
The first impression - make it count!
Every website needs visitors!
Finding & attracting visitors to your website is the lifeblood of your website's success.
Without visitors your website will simply not work!
There's no point just getting them there to let them slip away again.
If the do they might never return.
What's important is converting new visitors into paying customers.
Knowing who your visitors are, what they do and what they want when the arrive on your website is crucial.
More importantly, knowing if they succeed in doing it is critical to making your website profitable.
What do we mean when we talk about effective web site design? Pretty, Practical or Profitable!
Ideally it should be all 3!
WebMedia is a full-service web site design & website developer providing a complete service including site hosting together with professional & affordable design.
Together with long-term maintenance and support you are guaranteed to be in a position to get the most from your online and digital activities.
Search engine optimisation and web development are two sides of the same coin and as far as we are concered should go hand-in-hand. Each site created and supported by WebMedia has SEO built-in from day one.
After all, once your site is up and running it's not a lot of good if it gets no visitors!
SEO is the process of finding and attracting potential customers to your site.
As part of your web site project, your industry and competition are analysed and the most appropriate terms, terminology, keywords and keyword phrases identified.
It is included as standard and not offered as an afterthought, add-on or, in many cases, not at all.
It doesn't guarantee a first page search position in Google but creates the basis and framework to build on.
And, WebMedia is there to help at each step of the way!
The same level of support and service is available if you find your existing site is under-performing.
WebMedia will carry out a similar analysis and provide a search engine optimisation report highlighting the areas where action should be taken for improvements in the short-, medium- and long-term.
Sometimes it only takes a small change to help get you climbing up the rankings towards that all important first page of search results.
It's 70% more cost-effective to convert existing visitors than find new ones! So why not make the most of them?
CRO involves identifying the main purpose of the various elements/pages of the site eg sales, newsletter signups, lead generation or whatever is the main objective of your business and testing and measuring their success.
CRO is a process that involves all the elements of a website including design & layout, seo, analytics and together with tools such as Google Website Optimizer, HitTail, Crazy Egg, ClickTale and various others can improve visitor interaction, engagement and satisfaction increasing the conversion rates of your identified goals.
Conversion Rate Optimisation combines all four steps making the most of the work and effort already invested in building a successful and profitable online web business.
Applications like Google Analytics, and other website statistical analysis tools, are an essential element if your website is to be successful.
Google Analytics (GA) is installed as standard for every site designed and built by WebMedia.
It's not necessary but without it any SEO cannot be monitored or measured and although might appear to be having the results required there is no way of knowing just how successful it is or isn't.
At the most basic of levels, analytics confirms whether searchers are finding your site and an upward trend in visitor numbers and pageviews are always welcome signs.
However welcome they are, simply monitoring visitor numbers and pageviews gives very little insights about their expectations, motivation or behaviour eg
The answers to thesel questions give insights into what is working or not and easy to find in most analytics packages! And, sometimes with just a small change can make a substantial impact on keeping or losing a potential customer.